Fast Company

#22 Indian Premier League - Most Innovative Companies 2010

Robin Williams famously said that cricket is "baseball on Valium." Well, millions of people around the world are addicts, and it just didn't make sense to Lalit Modi, the vice president of BCCI, which governs cricket in India, that his sport could lack equivalent commercial success. So three years ago, Modi partnered with IMG exec Andrew Wildblood to change that. They adopted a sped-up version of the game called Twenty20, which cuts matches from multiple days to a more TV-friendly three hours. They instituted a franchise-ownership structure patterned after top sports leagues, creating what amounts to a new economy of cricket.

Add New Comment

0 Comments