Channel marketing and trade focused advertising programs on social networks are becoming more popular as channel marketing professionals continue to gain experience with social networks like Facebook and Twitter. Professionals are finding that these networks provide an easy marketing platform for creating connections with key customers, industry professionals and other online audiences.

Channel marketing professionals who establish and maintain company profiles on more than one social network, often find managing channel marketing easy on a single network, but lose synergy when trying to run a program on two (or more) networks. Online project management software can be used to streamline the process.

Channel marketing professionals can send direct messages containing notes, tasks and even web-links to a private online workspace directly from their company twitter account, to update a team workspace in real time. Creating a virtual workplace allows professionals to update outside project databases without ever having to leave a social network site, like Twitter, with an easy marketing application tool. In addition users can retrieve and edit information like tasks and to-do lists and change their priority for other members of the team.

Applicant manager software http://applicants.wizehive.com is a specialized marketing software program that organizes traffic from a channel marketing social network contests or sweepstakes into a central private workspace. The easy marketing software streamlines the collection of information from audiences, and can be used by channel marketing pros to rank, organize and prioritize responses to a large volume of submissions.

Author: Clint Garwood