Americans Raising Roofs, Getting Their Coupon


Debt. It really sucks and it is a big reason we got in such a gigantic (extra dill) financial pickle. For too long we were a nation of debtors not savers but all that is changing. As the above graphic makes clear, 2009 was a very good year for coupon clipping in this country. That might seem like a modest means of saving, but it adds up fast. How fast? Somewhere around $100,000 fast. That's a lot of Skippy. Now, some will argue that coupons are nothing more than a smarmy way for retailers to get us in their shops to buy junk we don't need. And there's some truth in that. But there is also truth in this: If we are going to mend our consumerist ways to the point that we don't repeat sins of the past, we must sprinkle a healthy dose of frugality in with the splurges. By all means—pay retail prices when you need to. Just don't go into debt over it.

Infographic: Rob Vargas

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  • Travis Isaacson

    The $1.44 came from the average value of consumer packaged good (CPG) coupons released--not necessarily those redeemed.

    What's really interesting is that the 3.3 billion number represents ONLY CPG coupons. It does not include coupons from restaurants, hair salons, golf course, ski resorts, etc. I wonder what the number would be if companies like ours could report how many non-CPG coupons were redeemed.

    Travis Isaacson

  • Nancy Ashmore

    So where is this average of $1.44 coming from? The coupons I find that apply to the things I need to buy are much more often $.25 - $.50. And for me to find seventeen coupons each week for things we actually need (we live in a rural area, and there are not many places to use coupons) is not reasonable. I think these numbers might be representative of a family of four or larger living in an urban area, but for those of us with smaller households, and less access to entities which accept coupons, it's not reality.

  • Robert DiLallo

    Greg's comment about the $1 being built in is spot on. Depending on the grocer's purchasing power. Someone might take note and give "the guys" something cooler than tear outs from the Sunday papers' free standing inserts.

  • Greg Robertson

    Guys often catch attitude from other guys for using coupons when buying groceries and such. But if they understood that consumer products companies build that "$1 Off" into the price of every item they put on the shelf -- meaning the consumer is paying an extra dollar if they DON'T use the coupon -- they would lose the attitude and start clipping. They just have to be smart and only use the coupons on stuff that they actually want.

  • Jim Wang

    Not surprised more people are saving with coupons, it's like getting free money from what's otherwise going to go straight into the recycling bin.