Recent surveys concluded classroom bans on cell phones have
proven unsuccessful, and schools districts around the country are trying to
find a more effective way of handling mobile in the classroom.

             With the advent of smart phones,
students are able to text, talk, surf the web and take pictures with their
varied mobile devices. And that is just first period.             As
a marketer, why should you care?

            As
with the Internet when it was in its infancy, teens tended to be the first
demographic that embraced mobile technology, and as a result are much more
tech-savvy then their teachers or parents. They integrate mobile into their
day-to-day dalliances, shunning most other mediums, more frequently then
adults. This means that if you want to market to them, you need to speak their
language.

            History
has a way of repeating itself. In the 90’s, schools were frightened of the
potential negative effects on education the big bad web would have, , and as a
result were slow to facilitate learning in conjunction with the internet.

            Now
learning institutions, after first taking a hard-nosed approach, are scrambling
to regulate mobile usage in their schools while simultaneously searching to
find a use for mobile in a school setting.

            Many
universities have already begun using text messaging and mobile websites as an
effective way to reach prospective students as well as current students. Students
are life-long consumers. So, if their schools use SMS and mobile web, you can
be certain they expect your business to do the same.

            University
of North Florida in Jacksonville uses text messaging to send out mass security
alerts to its students. Never without their mobile devices, students are more
apt receive a warning text message rather then an email-blast, ultimately
maximizing students’ safety.

            So
how can educators, parents and anyone over the age of Twilight hold the
attention of fickle teens and young adults?

            The
answer is to embrace, understand and utilize mobile in the way is conducive to
learning.

            Ballyhoo
Mobile helps educational institutions, educational retail  (tutoring and prep courses) and any
teen-friendly commerce communicate through creating mobile websites as well as
custom-made Ballyhoo Mobile SMS texting campaigns.

            Ballyhoo
Mobile will not only work with the client to create a mobile campaign, but will
also help to strategize to set up a specific marketing campaign to reach the
ever-elusive, print-shy teen audience.

            Ballyhoo
Mobile clients know that they can depend on Ballyhoo to not only come up with
niche marketing campaigns, but to also put in plain words the benefits and cost
effectiveness of mobile marketing.

            So
if think you're company can
benefit from an affordable mobile website and campaign, Visit www.BallyhooMobile.com to explore your options.