Guayakí's CEO Chris Mann on the Importance of Running a Transparent Company

Chris Mann is the CEO and Chairman of the Gourd of Guayakí Sustainable Rainforest Products, Inc. Chris got his BA in Economics from Harvard University but quickly realized that economics conveniently forgot about sustaining the environment and protecting people. Through his experience with Guayakí and previously with Natural Flavors, a 100% organic, vegan restaurant that employed 25 people and 60 local farmers, Chris is finding that by recognizing common purpose, seemingly disparate groups can integrate social justice, environmental restoration and economic success. Guayakí has very successfully imported and marketed Organic Yerba Mate in the U.S. for the past 12 years. I asked Chris about transparency and how Guayakí has approached this practice in their dealings with their stakeholders. He gave us a very full answer. Here it is:


Pierre_GuayakiPierre Ferrari is an investor, director and VP of Marketing for Guayakí Yerba Mate, a company that combines scaled reforestation in South America, the reparation of many small communities and the marketing of Guayakí Yerba Mate. From 1995 on, Pierre focused his energies on a variety of social issues ranging from International Relief and Development, Conscientious Commerce, and Emerging Markets. He is president of "Hot Fudge" social venture capital fund, a community development venture capital fund whose purpose is to use venture capital to create jobs, entrepreneurial capacity and wealth that advance the livelihoods and wealth opportunities of low-income people and the economies of distressed communities.

Pierre holds a Masters degree in Economics from The University of Cambridge and a MBA from Harvard Business School. He has two sons, married to Kimberly, in awe of two stepdaughters, reads voraciously, and enjoys golf.

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