In his 20 years as design director at W, Edward Leida has become one of the country's most respected magazine designers--an old-school guy, who specializes in beautiful layouts and typography rather than fancy charticles.

W just posted this video of Leida talking about how he came up with some of his most memorable spreads, and for anyone interested in graphic design, it's a lovely little insight into what transforms type into something that grabs you:

If you're still curious about Leida and some of the other best magazine designers out there, check out this post.

[Via SPD]