Sweepstakes and contests that are run through social networks like Twitter and Facebook can exist in just about any form, from sending in stories, providing video responses to topics, as well as simple marketing code collection/entry programs.  Regardless of what an audience is asked to return as part of a marketing campaign, organizing incoming submissions and managing marketing code submissions can be a cumbersome task without effective contest software.

To get the most value out of a online contest or sweepstakes, marketing campaign software streamlines contestant requirements, like visiting a website to input a marketing code to redeem a prize, or to register for a drawing. Software lightens the complexity of using email alone to manage entries, which can quickly become overwhelming when a campaign goes viral, and hundreds or even thousands of entries suddenly show up.

Specialized contest and sweepstakes management software like applicant manager software http://applicants.wizehive.com provides a central workspace that a marketing department can use to rank incoming contest entries, organize marketing code sweepstakes submissions and manage marketing campaign responses.

Online marketing campaign software allows professionals to channel all incoming correspondence linked to a marketing campaign into a central workspace. From there marketing codes can be verified, and contest entries can be ranked, judged, sorted and organized for processing.  Contest marketing campaign software is an outgrowth of standard online project communications software which marketing teams already use to keep projects organized and on track.

Author: Clint Garwood