I'm gonna go out on a limb and say it started in Austria: In 2003, the 930 fluorescent rings covering Kunsthaus Graz's blobby facade flickered to life and ushered in a new era of architecture-as-video-screen. As far as architectural symbologists were concerned, this was like the Second Coming.
Since then, we've seen dozens of flickering, flashing facades, but they've mostly been used for shock-and-awe art projects. Now there's a new wave of LED-equipped buildings that do more. Christopher Hawthorne in the LA Times hints at this new trend in an essay last month where he basically says, 'Shut up with the Blade Runner references, already.'
The appearance of all these screens is not some harbinger of cultural decline. It doesn't signal the end of architecture or even, necessarily, a cheapening of it. What it does mean is that more and more we find ourselves estranged from the physical, bricks-and-mortar life of buildings—and that we look at the cityscape not just with divided but with fully fractured attention.
Jason Krugman's "Firefly" is an LED screen that attaches to a building and flashes as the wind blows through it, like a visual wind chime.
The Dexia Tower in Brussels had a temporary facade designed by LAb[au] that, in addition to an interactive game called Touch and a giant clock called Chrono.Tower, displayed the temperature outside. (There are dozens of youtube videos of this one.)
Then there's the Living Light pavilion in Seoul (top) that displays air quality on an interactive map of neighborhoods around the city. Designed by New York firm The Living, it's a great example of a building that doesn't just shout at us, but tells us something we want to know.
(PS: For the analog version, check out this giant sound chamber.)