Fast Company

Design Crimes: The Logo from Hell!

Recent declassified reports finger Screen Gems as perpetrator of countless freak-outs in early 1970s.

Screen Gems

Immediately following a 1965 episode of Bewitched, Design Crimes HQ's switchboard was overloaded with mysterious distress calls. Many consisted only of whimpering. In the background of some, faint yet hypnotic chimes could be heard. Responding officers found children cowering behind the La-Z-Boy, or hiding in the broom closet, inconsolable. No record of assailant(s) reported. Televisions showed only Peyton Place. Over the next decade, similar distress calls were received, but without hard evidence of design assault, case was closed in 1974.

Now, independent paranormal graphics researcher Rodney Ascher has re-opened case with conclusive proof, unveiled at the Sundance Film Festival, of the graphic's existence, and recently declassified eye-witness reports of its demonic effect on children in the late 1960s and early 1970s. Assailant now understood to be Screen Gems Logo, comprising animated bars of light that appeared to reach out of television screens, drawing unsuspecting children into alternate dimension through hypnosis and creepy music.

Research now reveals a rash of similar attacks throughout that era. Assailants include PBS and Walt Disney, heretofore considered wholesome and immune to such witchery. A Design Crimes case squad has been formed to examine all reports of attacks. If you or someone you love were or are suspected to be a victim, post a comment below. Following video footage not recommended for children. View at your own discretion.

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4 Comments

  • Jeremy Shanks

    I don't get it. Why would kids find them scary? Must be the sound effects or music in the background. It's nice to see the differences of the trend in logos back them compared to today. We no longer have creepy background music like that, and designs these days are more refined looking. Thank God, they are no longer scary to kids. I recently enlist the help of Logo Design Station to design my logo. I'm really impressed with their work. I have never thought I could get a logo done in just few weeks time. They're fast, professional, creative and responsive. Not to mention affordable too! I can get a logo done for just $199! and most importantly they looked great!

  • Michael Nicolson

    The most notable thing about most secondary media companies is that their logos have always been badly designed and the present is no different. However, thirty years on, the the audio/visual experience of the WGBH logo still incites the memories of childhood for millions of people in North America so how can you say it has not sufficiently satisfied the requirements of a "good" design.

  • J Yoon

    Mr. Bostwick - pure youthful hubris and arrogance born of hindsight. Design is continually changing, adapting to the styles and mores of the day. I lived through many design 'ages' and respect all of them for their energy and communicative abilities. We can always see the flaws of the period, but as time goes on you'll find that those same flaws are the timestamp of the day, and will appreciate them. You need to educate yourself on your own history before lambasting your predecessors' works as being from perdition. And in all seriousness, if you can't learn from your past, you'll be stuck in a true hell - that of aging ignorance and wistful youth.