Apple's iPad Name Not the First Choice for Women. Period.

iPad

"Is it that time of the month again?"

"It sounds like a sanitary napkin."

"Will the next version have wings?"

Of all the names that Apple had reportedly secured--Apple Tablet, iTablet, Magic Slate, iSlate--I think it's safe to say that no one truly believed that Apple would name their newest product the iPad. Especially women.

"So will the 64GB one be called the Maxi-Pad?"

"I'm holding out for the iRag."

Seconds after the name was announced social networks lit up with not-so-fresh one-liners from both men and women (a CNBC anchor mentioned her very candid thoughts on-air). About an hour after the announcement #iTampon was a trending topic on Twitter.

But it was the females in the crowd who read more into Apple's menstrual pun. They seemed to think Apple's name was indicative of a male-helmed team oblivious to the fact that they were pushing an insensitively-named product. "Surely no women were involved in naming it the iPad" was a widely-reTweeted sentiment. Another: "iPad: Proof not enough women work in the Apple Naming Department."

Another call issued from the Twitterverse begged Jobs and Apple to direct all the newfound attention to sanitary napkins towards initiatives like a UNICEF program which provides affordable menstruation products to women in developing nations. Kimberly-Clark is currently delivering feminine hygiene products to Haiti.

If Apple really wanted to tap the female market they should have taken a cue from this MadTV spot from 2007 which predicted some other extremely useful features not offered on today's debut:

Does Jobs' iPad have a vaginal firewall? I think not.

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13 Comments

  • bryan banayad

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  • Steven Ray

    Seriously, you don't think they thought of this? Even so, is the name alone going to keep you from getting one?

  • Dirk Singyn-Smyth

    "Criticism clearly coming from people who think the whole world speaks English..."

    Duh, hello, someone at home? The whole world DOES speak English!

    To me it looks like there is not one woman in Apple's Marketing Team, and if, they do not dare to question Steve Jobs, who is renowned for a dictatorial and tyrannic leadership style, having fired employees, who rode with him on the elevator and could not answer his questions quickly or satisfactorily enough.

    Don't get me wrong, I am a fan of Apple products, but this time I will refrain, since the iPad is nothing more than a blown-up iPod Touch.

    Although the jokes about the name will continue for a while, I still believe that the iPad will have success:

    There is a famous parallel, the Mitsubishi Pajero. Like with Apple, also their marketing team did not initially consult with a native Spanish speaker before choosing that product name.
    See on Wikipedia http://en.wikipedia.org/wiki/M...

    Given the success of this Mitsubishi product over the last decades since 1983, there is a fair chance that the iPad might succeed as well... maybe after the 3rd generation when Steve decides to put a full OS X and phone capabilities in there.

  • Dirk Singyn-Smyth

    "Criticism clearly coming from people who think the whole world speaks English..."

    Duh, hello, someone at home? The whole world DOES speak English!

    To me it looks like there is not one woman in Apple's Marketing Team, and if, they do not dare to question Steve Jobs, who is renowned for a dictatorial and tyrannic leadership style, having fired employees, who rode with him on the elevator and could not answer his questions quickly or satisfactorily enough.

    Don't get me wrong, I am a fan of Apple products, but this time I will refrain, since the iPad is nothing more than a blown-up iPod Touch.

    Although the jokes about the name will continue for a while, I still believe that the iPad will have success:

    There is a famous parallel, the Mitsubishi Pajero. Like with Apple, also their marketing team did not initially consult with a native Spanish speaker before choosing that product name.
    See on Wikipedia http://en.wikipedia.org/wiki/M...

    Given the success of this Mitsubishi product over the last decades since 1983, there is a fair chance that the iPad might succeed as well... maybe after the 3rd generation when Steve decides to put a full OS X and phone capabilities in there.

  • Jeff Gatlin

    Didn't anyone catch the fact that Jobs had Star Trek playing on the iPad? The PADD was a primary tool featured on all of the Star Trek shows. The PADDs on Star Trek were omnipresent so could Jobs have a vision of the iPad being as necessary a part of life as the PADD was on Star Trek? Why everyone jumped straight to thoughts of tampons shows just how sophomoric our culture is.

  • Jeff Gatlin

    Didn't anyone catch the fact that Jobs had Star Trek playing on the iPad? The PADD was a primary tool featured on all of the Star Trek shows. The PADDs on Star Trek were omnipresent so could Jobs have a vision of the iPad being as necessary a part of life as the PADD was on Star Trek? Why everyone jumped straight to thoughts of tampons shows just how sophomoric our culture is.

  • Jeff Gatlin

    Didn't anyone catch the fact that Jobs had Star Trek playing on the iPad? The PADD was a primary tool featured on all of the Star Trek shows. The PADDs on Star Trek were omnipresent so could Jobs have a vision of the iPad being as necessary a part of life as the PADD was on Star Trek? Why everyone jumped straight to thoughts of tampons shows just how sophomoric our culture is.

  • Tom Pattillo

    The students wrote in the note-tampons
    The young man loved living in his bachelor tampon
    I tamponed-le my canoe across the lake
    He tamponed his expenses every month
    For safety we placed our barbecue on a concrete tampon
    She loves her new coat with the tamponed shoulders
    Football is much safer with improved equipment, including shoulder tampons
    Many hospitals have helicopter tampons
    When your back is sore I would suggest a heating tampon
    The developed of the tamponed dash made cars safer
    As the trial progressed he made copious notes on his legal tampon
    Most frogs are too heavy to sit on a lily tampon
    All the tamponing made the couch very comfortable
    He was unable to complete his company’s tax return because the ink tampon ran dry
    Nasa may have to replace its lauch tampons as they build bigger rockets
    The tamponing on the dogs paw softened the impact when running and stopping suddenly
    Going to the bathroom in the middle of the night found Charles tamponing softly down the hall
    The computer came with a colorful mouse tampon.
    The best way to take informal notes is with a scratch tampon.
    The computer touch tampon made surfing the net much easier
    One must be careful of the sometimes-silent disorder called peripheral arterial disease (TAMPON)
    Young teenage girls have been known to tampon their bra.
    Wow, imagine using a Power Tampon to recharge your laptop
    The thickness of the carpet tampon will influence the softness of the carpet
    Practice tampons make learning to play the drums much easier
    Six-Syllable Prayer (Om Mani Tampon-me Hum): Fundamental incantation of The Goddess of Mercy. "
    Within the vowel tampon the vowels are given in the shift positions of the corresponding ...speeds up typing of a syllable.
    What would a computer be without a key tampon
    In cryptography, the one-time tampon (OTT) is an encryption algorithm where the plaintext is combined with a random key or "tampon" that is as long as the plaintext and used only once.
    I find scrubbing the flow to be easier with knee tampons
    Everyone knows the pressure tampon is sensitive to pressure.
    Skate boarding requires you to wear elbow tampons
    In electronics manufacturing, a flat surface used to make electrical contact. A special case is bonding tampons, to which components are soldered.

    Get a life!

  • Barb Mackintosh

    Terrific post. Particularly the great MadTV find.

    The naming misfire reminds me of when I was an undergrad at the University of Missouri, Columbia. The school also goes by "Mizzou." The marching band for the football team is Marching Mizzou. The band for the men's basketball team is Mini Mizzou. When I was there, they carried the naming theme to an unfortunate conclusion when they got to the pep band for the women's basketball team.... Fem-Mini Mizzou. (I'm so glad they had another drummer so I could make a clean escape.)

    With Apple, the misfire is just much more surprising.

  • Bert Wassenhove

    Criticism clearly coming from people who think the whole world speaks English ... get a life.

  • Jay Wolff

    This name is so bad, I'm feeling really guilty that the "iTablet" name was taken by a PC-maker in 2005 -- And I actually bought one (albeit thru the underground market). Pics of the very first iTablet: http://bit.ly/bhwKgU

    I sooo wish that name was still available.