Philly's Design Crimes Redeemed by Happy Cogs


Last month we filed a crime report against the city of Philadelphia for an offensive new logo that threatened to erase the integrity of every good designer working within the city limits. This week, a sharp new tourism site,, helps us forget the trespasses against the city of Brotherly Love.

The new site was designed by Happy Cog who made heroes out of panoramic photos taken of Philly's most idyllic spots and created really nifty dynamic drop-down menu bars that keep the home page clean and uncluttered. They even improved the 13-year-old name, (which sounds like some kind of gopher-related disorder that we don't want to learn more about). And what's more, it actually makes you want to visit Philly, which, unfortunately we cannot say about that sad little yellow cracked bell.


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  • gregblack

    I would like to say that the restructuring of this Philly site is well done indeed but the the design lacks any detailing. What I mean is that there are spacing issues in the type, columns are mixed and do not flow through the page head to foot, type also switching in alignment and fonts in the links switching also. It doesn't make it easy when your looking for a particular item.

    Styles and treatment to features like the 'u-wish-unu' change from the top menu that I saw and the interior pages, maybe these were later additions since launch? I do like the idea of including media in the drop downs of the main menu, it's is engaging and will pull the user, although i prefer the layout the of the menus on the British Arts Council website to the Philly menus, more thought went into these.

  • Caroline PhillyTourism

    GPTMC (the Philly Tourism office)used findings from usability tests, research and consumer trends to guide the redevelopment of the region’s official visitor site. For example, results showed that visitors preferred streamlined navigation; so, features three main selections at the top of the page, each of which include engaging content underneath. GPTMC also found that people often use the search bar to explore the site. To answer this, highlights this option with a bigger white bar. The team also tracked the most popular content on the site, and now emphasizes those sections, which include events and festivals and restaurants.

    GPTMC worked with Happy Cog to make its vision a reality.