Ford Upgrades Its Hands-Free Connectivity System...and Prepares to Add Apps

MyFord Touch

CES gearheads got giddy with today's unveiling of MyFord Touch, the newest rendition of the Ford Sync, Ford's dashboard-integrated, voice-controlled car connectivity system. This version streamlines and consolidates vehicle control commands into some lovely touchscreen interfaces and it also introduces a feature that will allow the car to communicate with the Internet-based applications on your mobile device. So for example, not only can you use MyFord Touch to give your car KITT-like instructions to crank up the heat, but you could actually use it to cue up the Knight Rider theme on Pandora.

MyFord Touch

Ford Sync's existing hands-free features like navigation, climate control and media player started finding their way into 2010 models. On the MyFord Touch, all that information will still be voice-activated but will now be readily available in three locations: In two 4.2-inch screens in the dash controlled by five-button controls on the steering wheel, and in a larger 8-inch touchpad in a center console. USB ports and Bluetooth capabilities allow basic commands on music players and mobile phones to also be operated through either the touchpad or voice-control. The whole MyFord Touch system can also be updated with a swipe of an SD data card.

MyFord Touch

But where Ford really brought the party on this model is with a nifty new feature that allows MyFord Touch to communicate with the applications on your mobile device. After hinting they'd be opening up their Sync platform for third-party developers in October, it seems that voice-updating Twitter while driving will finally be a reality. But that's not quite ready yet, nor is another feature that could radically change road trips: Plugging in a USB modem into one of the systems two ports will create a Wi-Fi hotspot inside the vehicle, so everyone else in the car with computers and mobile devices can share the wealth. When the car is parked, the eight-inch screen turns into a Web browser. Only when parked. Remember, no driving and surfing.

But that got us thinking...Ford Sync was original touted for its safety features since it replaced buttons and knobs with voice-command options and a wide, easy-to-read screen. Now they're giving drivers even more distractions? Really?

MyFord Touch

But recent studies have shown that well-designed interfaces can help drivers. Ford Fusion's SmartGauge snagged headines last year after the Smart Design and Ideo collaboration was actually proven to be so effective that it helped drivers optimize hybrid performance. For the MyFord Touch Ford tapped Bsquare, who developed the revolutionary Coke vending machine we covered here in July. Using Microsoft's Windows Embedded Auto platform, Bsquare created a dynamic graphic interface that was clear enough to safely be glanced at while driving, but complex enough to accommodate a range of applications like on-board mapping systems and video players. It does look pretty nifty and it includes some features we never knew we needed: Engadget's got a hands-on demo that includes—yippee!—the ability to change the car's ambient lighting!

The MyFord Touch will be available on the 2011 Ford Edge and 2012 Ford Focus. Lincoln will introduce it as standard equipment on new Lincolns beginning with 2011 Lincoln MKX.

[Ford and Bsquare]

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3 Comments

  • Alissa Walker

    I agree with you Mark, although the SmartGauge added tons of new information to the driving experience and seems to be helping drivers, not hurting them. However, I just found out that transportation secretary Ray La Hood recently testified to a Senate committee that he thought the Ford Sync was a distraction, after test-driving a Taurus.

  • Mark Petticord

    I love technology but right now we can't even hold a phone up to our ear without getting a ticket. Do you think allowing people to play on there computers and answer tweets while driving will be any safer? Hmmmm