Your Personality, Summarized in a Typeface

Design firm Pentagram provides a quick, fun bit of psychoanalysis for type geeks.

type test If you've ever sat down with a type designer, what you quickly realize is that they rarely talk about fonts in purely aesthetic or even functional terms: They talk about assertiveness or calm or friendliness. In short, they talk about personality traits. It makes sense, then, that your personality could be translated into a typeface. And Pentragram has done just that, in this lovely microsite, What Type are You? (Password: Character)

It takes you through four simple personality questions, guided by a faceless psychoanalyst. (The analyst's 1920s Bauhaus office setting is a witty touch.) After answering the questions, the analyst spits out one of 16 typefaces, and an explanation about the design and how it exemplifies the characteristics you laid out. There's even a bit of history about each, and a list you can see of who else had the same results. (For example, "Virginia Heffernan," which just might be The New York Times's TV critic, is Bifur.)

On a vaguely related note, since we're Lady GaGa obsessed:

Add New Comment


  • Suzanne Lainson

    It got me right. Universal. I liked it and just to make sure, I looked at all the other typefaces and really did like this one the best.

  • david conover

    didn't watch long enough to see whether or not he actually pronounced "neutra" correctly. hopefully, the beginning was a joke. it's "noy-tra"; named after the architect richard neutra.

  • Zachary Wilson

    I'm "exceptionally striking while being almost totally illegible," a.k.a. New Alphabet. Yep, that's pretty much it.