Fast Company

Lady GaGa Is Taking Over the World, One Business Venture at a Time

<a href=Lady Gaga" />

Lady GaGa already has five #1 singles, two #1 albums, a brand-new comic book deal, and the most talked-about wardrobe (mal)functions this side of the Superbowl XXXVIII halftime show. But what she really wants to do is design.

Taking a cue from Nikon's partnership with Ashton Kutcher, Polaroid has named GaGa a "creative director." According to a press release, the budding princess of pop will appear at CES on Thursday "to talk about her new creative and business relationship with the Polaroid brand," which will spawn several new products that "are to hit retail shelves starting in late 2010."

Alongside her Haus of Gaga creative team, Gaga has churned out everything from OMG eyewear to mind-bending bodysuits. Last year, she developed a set of headphones for Monster Cable, marking her first foray into professional products.

We're not sure how, exactly, any of this design sense will translate to Polaroid. But if GaGa's "Paparazzi" video is any indication of how she'll produce cameras, we can't wait to see the results:

[Via Barron's]

Add New Comment

3 Comments

  • Anonymous

    "she developed a set of headphones for Monster Cable" - are you guys kidding me??? Why don't you give credit where its due? Those earbuds were designed by Robert Brunner/Ammunition, Lady Gaga is just a license for crying outloud!

  • Joseph Allan

    "she developed a set of headphones for Monster Cable" - are you guys kidding me??? Why don't you give credit where its due? Those earbuds were designed by Robert Brunner/Ammunition, Lady Gaga is just a license for crying outloud!

  • Chris Reich

    It will be very interesting and worthy of study to see what Lady Ga Ga can do to revive Polaroid.

    If the suites at Polaroid can let go of ego and give total creative control and accept product design input from her, I would bet on a Polaroid revival. If they even retain a little control, restrain her at all, this big gamble will fail.

    That's the real beauty of this. It's sort of the ultimate game of chicken. She's rather brave to associate herself with what is basically a dead brand. Polaroid is taking a leap from the 70's to NOW in a single bold bound.

    I hope they both succeed wildly.

    Chris Reich
    www.TeachU.com