Burton's Olympic Snowboarder Gear More Hash-Pipe Than Half-Pipe

Purveyor of shredder-chic Burton has designed the official snowboarding team uniform which will be worn by United States athletes competing in the Vancouver Olympic Games this February. So why does it look like something your stoner roommate threw on for a pre-slopes wake n' bake sesh?

burton

One could argue, I suppose, that we're too old to be judging such things. And to be fair, it is red, white and blue. But if Burton wants to help our team to look its patriotic best, is distressed, poorly-patched denim really the way we want to portray our athletic prowess to the rest of the world? Oh, and for those of you worried about performance, it's not really a pair of ill-fitting ratty jeans, bro—the whole getup is Gore-Tex.

[Gear Junkie]

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  • Marque Pierre Sondergaard

    Interesting. As an old(er) school snowboarder, it always bothered me that the underground sport managed to get swallowed by FIS. What's next? Spandex uniforms like the skiers? At least this is a reasonable nod in the direction of that underground origin.