Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

Small Booksellers Game Wal-Mart, Target, and Amazon

Books: Nowhere is there a more poignant battle between small businesses and their corporate competition. While music, movies, and TV were long-ago digitized by the forces that be, books are the laggard medium, making for a fight that seems downright anthropological.

Books

A few weeks ago we reported that some big-box stores were aggressively outdoing each other on hardcover price cuts. But since Wal-Mart, Amazon, and Target began selling hardcovers as loss-leaders, smaller bookshops have tried to take advantage by buying their book-stock from those retailers at below-cost prices.

Big-box retailers have caught on, according to Publishers Weekly, and are now putting limits on how many bargain-priced books you can buy at once. (Wal-Mart is limiting to two, Amazon three, and Target five. For an indie bookseller, five's plenty!) The American Booksellers Association has also sent a letter to the Department of Justice calling the price war anticompetitive and "predatory," but nothing has come of the legally-impotent complaint.

The books in question are 10 predicted bestsellers, to be released this fall.

Add New Comment

0 Comments