Sir Groovy Offers Fast-Track Music Licensing for TV and Movie Producers

Sir Groovy, a just-launched iTunes-like music store, lets TV and movie producers browse a library of pre-approved songs they can license and use in their media. Instead of first choosing a song and then securing a license to use it, producers can now fast-track the process with considerably less cost by browsing the library's pre-approved songs. The site has been in R&D for several years, according to Variety.

Sir Groovy

Naturally, there's a catch. Sir Groovy isn't the first outlet to conceive of a library of license-ready media—stock image companies like Getty have been doing it for years. And as anyone who's used Getty can attest, there's always the chance that the photo (or song) you pick ends up being featured in a competing product, and that consumers catch on to the fact that it's pre-selected. It's equivalent to showing up at the prom and seeing someone else mirroring your outfit: embarrassing.

Still, for upstart or pilot projects that don't have the budget or the time for a drawn out licensing courtship, it could be a boon. Learn more about opening a Sir Groovy account here.

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  • Rebecca Cohen

    I'm happy to see Sir Groovy all over the press lately. Companies like Sir Groovy, Getty and Rumblefish are really breaking some boundaries as far as connecting the artists directly with development executives at Studios and Networks. It's good to see that licensing music is finally becoming less complicated; it’s easier now than it has ever been to license music, and with album sales at record lows an artist being able to actually make some money in music is important and good for the industry.

    I met Sir Groovy's founder Guilherme Campellon at a movie Premiere last year and he seemed very enthusiastic about developing this platform. I think it's great that artists can sign up for these types of services and count on the companies to provide them with an alternative source of income. Extra cash adds up, I know a band who is signed to Pump (Getty), and from what I hear they are actually making quite a lot of money on the system.

    It's not just licensing revenues, the exposure a band gets from being on a film or on a TV show is tremendous and of course media exposure often translates into more iTunes downloads, more CD sales etc... I read an article on Billboard a few months back pointing out how Joe Cuello and his team at MTV, trough at deal with Epic's Charlie Walk placed the then fairly unknown band White Tie Affair on one episode of "The Hills" and just out of that one song placement White Tie Affair's album increased in sales a 2000% ! It's quite shocking.

    Great Article! :)