Liz Claiborne is leaving its longtime partner, Macy's, for an exclusive partnership with J.C. Penney Co., the women's apparel company announced today.
The clothing line, like a lot of other labels in the sector, is struggling. The company cut about 8% of its workforce earlier this year. But to go from Macy's to Penney's? Is this J.C. Penney raising its profile or Liz moving down even deeper into the mass market?