In the style of Google Search Trends, the blog mines its user base for data and comes up with astounding results. OKTrends recently analyzed the words inside 1 million member messages, and correlated the content to its rate of response; the point was to try to understand how people are reacting to certain ways they're approached. (In online dating, getting a reply is apparently everything.) Plenty of the dirt the blog uncovers is specific for online daters--netspeak is a turn-off--but a lot of it speaks to larger trends in dating.
For example: OKCupid found that people were deeply uncomfortable with physical compliments in Web messages. Members also preferred writing back to messages with interesting greetings ("howdy") to plain-sounding messages opening with "hi" or "hello." For men, self-effacing humor is a good tact; for all members, bringing up religion at the outset was typically a turn-off. Take note, serial daters.
The site's most recent post is entitled "Your Race Affects Whether People Write You Back," and discusses how the love connection between black men and Asian women seems to be particularly rich. Other posts use OKCupid's extensive survey data, and delve into the prevalence of rape fantasies by state; Nevada is the big winner there. What about the question: Would you murder someone if you were guaranteed not to be caught? Bully for you, Montana.
Check out the rest of the weird science here.