Fudgetown: The Not-So-Sweet Side of Infinite Brand Attachment









Read Debbie Millman's blog Look Both Ways
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Debbie Millman has worked in the design business for over 25 years. She is president of the design division at Sterling Brands, where over the past 15 years she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro. Prior to Sterling, she was a senior vice president at Interbrand and a marketing director at Frankfurt Balkind. Debbie is president of the AIGA, the professional association for design. She is a contributing editor at Print Magazine and the Chair of the Masters in Branding at the School of Visual Arts. In 2005, she began hosting the first weekly radio talk show about design on the Internet, Design Matters with Debbie Millman, which is now featured on Design Observer. She is the author of two books, How To Think Like A Great Graphic Designer (Allworth Press, 2007), and The Essential Principles of Graphic Design (Rotovision, 2008). Her third book, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, was published by How Books in 2009.

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  • Steve Portigal

    Here's my childhood recursion example: also from food packaging - http://www.flickr.com/photos/s... - a tin from Lowney's candy showing a tin of Lowney's candy. Of course, we never had the candy, we just kept Lego in there.

    My adult fascination along these lines is with autophagia - food mascots that are themselves the thing we'll be eating and that are eating a food version of themselves. How gross? How contradictory? http://www.flickr.com/photos/s...

    I like things that help me see the edges - or lack thereof - of a frame that I'm in, because that helps me find ways to reframe.

    But that's me. Yet another great inspiring post from Debbie!

  • Phillip McCann

    I really liked this---very personal and entertaining. I'm not just saying this because if you don't like something that a blogger does on this site you get kicked off (which they do). It's okay to have freedom of expression as a Designer...as long as you agree with everything here! The blogger is highly, highly creative....just ask her and she will tell you all about it!