Fast Company

Cheese: The Economics of Entertaining

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Designed by Rodrigo Corral

Read Debbie Millman's blog Look Both Ways
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Debbie Millman has worked in the design business for over 25 years. She is president of the design division at Sterling Brands, where over the past 15 years she has worked on the redesign of global brands for Pepsi, Procter & Gamble, Campbell’s, Colgate, Hershey and Hasbro. Prior to Sterling, she was a senior vice president at Interbrand and a marketing director at Frankfurt Balkind. Debbie is president of the AIGA, the professional association for design. She is a contributing editor at Print Magazine and the Chair of the Masters in Branding at the School of Visual Arts. In 2005, she began hosting the first weekly radio talk show about design on the Internet, Design Matters with Debbie Millman, which is now featured on Design Observer. She is the author of two books, How To Think Like A Great Graphic Designer (Allworth Press, 2007), and The Essential Principles of Graphic Design (Rotovision, 2008). Her third book, Look Both Ways: Illustrated Essays on the Intersection of Life and Design, was published by How Books in 2009.

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4 Comments

  • Jamie Croft

    Wonderful.

    I really like the typography.

    It's like the design is helping tell the story.

    Thank you for being so creative.

  • Steve Portigal

    Debbie, so many big ideas here! The purchase experience is nominally private but in reality shared and that awkward join between the two can highlight contrasts in attitude, lifestyle, class, or what kind of day you're having. And of course, just looking at any small moment, if using the right lens, can reveal much larger truths. I pluralize truth because as a reader of your story I don't judge you for your reaction the way you judge yourself. We've all been annoyed by someone who is cluelessly interfering in our getting from point A to B; we've all probably been that goofball ourselves (I got yelled at by a cashier in Vancouver this year because I started to swipe before the total comes up; not how their system works!). Maybe she spent all her money for potatoes on glamorous parties beyond her means? Maybe she was waiting on a $45,000 check from her client and since they were net-60 instead of net-30 she was having a tight few days but was going to have a hell of a party in 30 days? Etc.

    Keep the great stuff coming!