Why I created the BRANDS THAT DEFY GRAVITY group on LinkedIn by David Brier

Where are the Most Successful Branding Professionals?
I have been honored to be considered by some a preeminent brand identity designer. Those that know me know I am—and have been—a passionate advocate of the power of design for the last 27 years in this business being fortunate enough to have created some of the most recognized and successful brands and identity solutions.

This recently resulted in my book, DEFYING GRAVITY AND RISING ABOVE THE NOISE. The book is the book that is designed for those of us who are more interested in having a book on branding that can be put to USE in the real world of busines rather than the next-big-trend they can check off as yet "another busines book I read."

If I see another ad, I'll s**t
To add to all of this, I started a group on LinkedIn. I was sick of these groups that allow tons of "look-at-me" announcements that do little for the members of the group. So I decided on a whim to create a new group for branders entitled BRANDS THAT DEFY GRAVITY.

Here's how I describe the group:
This is a group of passionate marketers who enjoy the thrill and difference a strong brand makes in the market—who accept nothing less than remarkable in their branding goals and objectives. The purpose of this group is to have a common ground to connect and re-ignite each other's passion for achieving great branding and beyond.

I would like to think this group is made up of the most passionate (and successful) branding professionals on the planet.

Branding is about design, order, aesthetics, chaos, organization, look, feel, experience, common sense, uncommon sense, knowing when to zig, knowing when to zag and being willing to challenge the status quo. Above all, it is pushing for the differences that make a brand defy gravity.

It’s knowing the power of ideas, the power of words, the power of people.

The Brands That Defy Gravity group is designed in the spirit of Richard Branson, the vision of Steve Jobs and the design brilliance of Jonathan Ives.

Doubling membership in less than 2 weeks
Just in its infancy, the group has doubled in the last 2 weeks, but it's the QUALITY of those members that I am most impressed with. Quantity means little if the quality is off. Here, we are starting with some really great branding pros.

I made this announcement in my blog on Fast Company so you you can ask to join the group, OR if you're already one of the members of this group, use this to inspire and invite others you know who will

  1. Add to the value of this group and
  2. Align like-minded profesionals who are passionate about quality branding and the value great branding brings to companies.

 

David Brier, Chief Gravity Defyer at DBD International, is a brand identity specialist who is the recipient of over 300 industry awards creating brands for such company's as Estee Lauder, Revlon, New York City
Ballet, Legacy Chocolates, Sunbelt Software and many more.

Award-winning and result-driven examples can be seen at http://www.risingabovethenoise.com and a side-by-side comparison of before-and after-client identites can be seen at http://www.famousnapkins.com

Want one the country's leading designers of identites and more? His talent can be yours. Contact david@famousnapkin.com

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