Age Distribution of People on the Web

Despite Privacy Concerns, 74% of people openly show their age on the web!

As a people search engine, Spock crawls and indexes millions of web documents and social network profiles everyday.

As a result, we end up gathering interesting demographic data about people.  For example, a vast majority of people who have a social networking profile or web document about themselves on the web are 25 or younger.  In addition, 74% openly show their age on social networks, blogs, and other social mediums.  Even with added privacy controls, a vast majority of Internet users openly show their age.

Age Breakdown of People Who Have a Public Identity on the Web

25 or Younger: 37%

26 to 45: 23%

46 to 65: 8%

66 or older: 6%

No Age Listed: 26%

The above data is based on Spock crawling and analyzing over 600 million social networking profiles and 2 billion web documents that reference people (wikipedia, IMBD, corporate bio pages, etc).

Why are there so many documents and profiles on the web about people under the age of 25? We call this the social network effect. Social networks have a combined 600 million plus profiles, many of which are owned by people in college or high-school.

A common question asked is what happens to the age breakdown if you exclude the impact of social networks.  We compiled the table below, which breaks people out by segment.  Social Networking profiles are compiled in the "normal people" segment.

Age Breakdown (by Segment) of People who have a public identity or document about them on the web.

Age

Normal People

Famous People

Semi-Famous People

Overall

25 or Younger 38% 3% 1% 37%
26 to 45 23% 16% 2% 23%
46 to 65 7% 13% 3% 8%
66 or Older 5% 38% 6% 6%
No Age Listed 27% 30% 88% 26%

Examples of each segment: Normal PeopleFamous PeopleSemi-Famous People.

The data shows that people on social networks are more likely to have an age associated with their webpage then web documents about famous or semi-famous people.  In conclusion, it appears that when given the option, people are very likely to display their age on the web.

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