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Want an iPhone for Work? New "Push" Gmail is Your Excuse

The Blackberry used to be the email weapon of choice for its instantaneous "push" email capability. Now Google is bringing that same rapid delivery to iPhone and Windows Mobile devices with its Gmail service, putting Blackberry's enterprise rule in potential jeopardy. If you've ever harassed your IT department to swap your Blackberry for an iPhone, this should give you more ammunition.

Google's always-on connection, called Google Sync, has been allowing quick syncing of contacts and calendars to these devices for months. But by adding Gmail to the array makes Google's enterprise-level Apps suite an even more tempting alternative to Microsoft Exchange and Lotus Notes. For employees who are sick of being tied to a Blackberry, that switch gives them a choice of alternative devices.

How does it work? Google Sync now allows you to set up your Gmail account as an Exchange account in Apple Mail, mimicing the always-on service Exchange is great for. And since Mail can run in the background of the phone, messages stream in constantly. To see Google's tutorial for non-enterprise users, click here.

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  • sean

    Unfortunately, Iphones are not programmed for confidentiality. This includes less of a business oriented security, screenshots whenever switching between apps, and automatically key logging any entry. This is a major concern for any large company with important intellectual property. I figured I'd sign up just to make sure this info is well known.

    not the original source, but close enough:

  • Mathieu Guertin

    For those Iphone enthusiasts out there that are considering the switch especially if you're working for companies with global reach or travel quite a bit, don't forget to consider the costs associated with: 1) data plans --- the functionality that allows it to " run in the background of the phone" will eat up your data quotas real fast, 2) along with the data plans are the costly roaming charges typical with international data transfers.

    Also, from very recent experiences with our newly corporate Gmail, the Google Contacts module is sub-optimal in terms of functionality for commercial type functions and mailing list capabilities. I look forward to see how this system will evolve and what are the future integration capabilities with CRMs other than SalesForce.