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New Product Launches [5 Second MBA]

New Product Launches, through the decades...

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  • Jeanne Male

    I'm not an MBA but launched 3 first-in-class diabetes drugs in the 90s and this gruzzle strikes a nerve. The drugs were before their time and the market wasn't ready. Now it seems that across-the-board, new products and product promotions appear as though the only market research or testing that took place was during department meeting group think. The 2000's "fire" mentality is a brand of "mia culpa marketing". But is it driven by speed to market, bandwidth limitations, or profit roulette?