JOB: Reporter, green visionary, eco-activist
WHY YOU CARE: Because Zaleski is one of the planet's strongest voices on the intersection of sustainability and corporate affairs
When Olivia Zaleski was in her late teens, her aunt was diagnosed with multiple myeloma. Though the project took months to complete, Zaleski made her aunt a thousand origami cranes to follow the Japanese legend: "anyone who folds a thousand origami cranes will be granted a wish of hope." For the last seven years, her aunt has been in remission.
Zaleski has continued to approach life with thoughtfulness we don't see in many people—let alone reporters.
Having written for Treehugger.com, TheDailyGreen.com, and Eco-Chick.com, as well as launching Huffington Post Green, Olivia Zaleski has been a serious and tireless proponent of energy efficiency and green living. She's reported on solar-powered eateries, wind turbines made in America, advances in geothermal energy, and unlikely partnerships and alliances between eco-activists and corporations. And in the process, unbeknownst to most, Zaleski has become one of the world's strongest voices on environmental issues and the need for a green economy—not bad for a 25-year-old.
Her popular do-it-yourself video series, Home Work, has been a runaway hit with consumers because she shows how performing several energy-saving tips can qualify them for tax rebates and federal dollars. She's also host and co-producer of the Emmy-nominated series Business of Green, which examines the nexus of sustainability and business and profiles the people and firms conceptualizing changes and solutions to increase efficiency and save money.
This award-winning dynamo is not only well-versed, but also media savvy. She makes regular appearances on ABC's Good Morning America Now and Discovery Networks' TreehuggerTV. Her Twitter feed has become a wealth of information for the eco-challenged. And she's in demand on the lecture circuit, having moderated two blockbuster forums this year: the 2009 Green Travel Summit in Newport Beach, and the Lifestyles of Health and Sustainability Forum in Boulder.
Whether it's speaking or reporting, Zaleski brings passion and effervescence to her work, as well as a refreshing approach to examining thorny issues. There is not necessarily one side that's right and one side that's wrong—for Zaleski, the goal is simply to get us further down the line on one of the defining issues of our time, the creation of a green economy.
Make no mistake about it: this journalist, activist, green-living enthusiast and eco-visionary is most certainly a major player, carving out a new niche for the media. It's just a matter of time before she's a household name.
Written by 2morrowknight, an Internet strategist and community organizer who blogs at 2morrowknight.blogspot.com, and is author of a forthcoming series of children's books. You can follow him at Twitter.com/2morrowknight.
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