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Your Avatar & You

RTI study finds that an avatar's virtual life image may influence user's real-life image http://bit.ly/hq6Vn - DS: well, duh, avatars have always been aspirational....

Sorting, Scoring, and Avatarism: "Users are already familiar with the avatar as persona, and with the concept of various inventory items with unique attributes." http://tinyurl.com/3pzose