- Outdo Wal-Mart. Utilize employees as key participants and promoters of the companies CSR practices. This will only work if the CSR is a genuine aspect of the companies culture. Hey, if Walmart is starting to figure it out.....
- Stop Speeching. Create a dialogue with customers and stakeholders about your CSR aspirations, achievements and failures. Transparency and reciprocity are the key here. If that’s not possible, I’m not sure why we’re even talking about restoring trust for your company. You need to be exploring the tactics of the Cold War.
- Remember: It’s all CSR, stupid. While CSR may be a department in your business, it is not a part of your business. Everything your company does, including everyone the company does business with is CSR. The process is the product.
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