Fast Company

Rising Trend of Social Venture Capital

If there’s any indicator of how influential social entrepreneurship has become, take notice of the several hundred eco-capitalists in attendance at SOCAP—a conference where business and social responsibility intersect. The rising trend in impact investing has accelerated in recent years. The pool of socially responsible investment dollars in the United States has now grown to $2.34 trillion and the second quarter of this year has seen a 12% increase in clean tech investment, a $1.2 billion upswing.

Though social capitalists are seeing significantly less profits, for them, impact overshadows profitability. As social ventures operate under business plans and financial models, they do need to turn a profit, but revenue expectations are much lower—as social endeavors take more center-stage.

“Many socially responsible investors are under the impression that there needs to be a tradeoff between social impact and financial returns. We believe it’s possible to have both and tradeoff is not always necessary,” said Josh Cohen, managing partner at the VC firm City Light Capital. City Light Capital focuses on early stage, social mission-driven companies with promising financial returns. Their foremost objective is investing with impact. The eco-venture has secured two exits and has interests in an array of social enterprises, from media to education to robotics and surveillance.

Underdog Ventures, a social venture fund, notes conventional VC funding seeks to protect the rights of the private shareholder, while social venture funds prioritize investor values to elevate the welfare of all stakeholders. That means all those involved, from the beneficiaries to investors, are funded based on value and impact. Venture capital firms can influence and hold their portfolio companies accountable through investment dollars.

City Light Capital is amongst many venture capital firms funding and influencing the new business model—one in which social compassion, accountability and profitability intersect to create impact. “Much like cleantech five years ago, impact investing is a...

To read more about the social venture capital trend, go to Sparxoo, a digital marketing and branding blog.

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