Space, the Final Frontier...For Advertising

Attempts at advertising in space or on the moon will never die—and here's the newest, on the 40th anniversary of the Moon landing.

Remember the 1990s? Anything was possible, what with the birth of the Internet and the zooming economy. No wonder, then, that one company wanted to loft a 1-square-kilometer billboard into space, which would be as bright as the moon, while Pizza Hut toyed with the idea of burning its logo into the moon's surface.

The billboard was scuttled because space debris would have knocked it out of orbit (provided it could even get there); the Pizza Hut scheme died when the wild and crazy ad guys realized that 1. It's an offensive idea. 2. The logo would have to be as big as Texas.

Well, some fools never learn—or, at least, will never stop trying to make ads as annoying as possible. Moon Publicity claims to have invented (but not built) a lunar rover whose tracks would create enormous drawings in the moon's lunar dust. The company suggests that these drawings might include logos, domain names, memorials, portraits and even—God help us—the initials of your sweetheart.

Of course, there's no atmosphere on the Moon. The images would last well after your first divorce, and even well after out society has crumbled—that is, thousands of years. As David Kent Jones, the "inventor" says in a press release: "This new commercial incentive will turbo charge space technology development. Shadows are just the beginning; eventually robots will be planting crops on other planets."

He is, of course, happy to take your money in pursuit of this dream/nightmare. Through October 20th, the company is accepting bids for the branding rights to 44 lunar regions, starting at $46,000. (Can anyone actually claim the rights to a portion of the moon?)

Gizmodo wonders if it's only a matter of time until some fools pull something like this off. Personally, I hope I'm dead before then.

[Via Gizmodo]

Add New Comment


  • Have a look at the Moon again and see if you can see our registered logo on it already! We used the visible features already there, and once you can see it you probably won't be able to look at the moon again without seeing our logo.

  • James Madison

    Isn't this made illegal for American companies by Section 70102 of title 49 of the United States Code?

  • Freddy Nager

    Conversation I'd like to see (note: I'm an advertising guy in reform)...

    Alien 1: OMG, who did this to my backyard?
    Alien 2: Who'd ya think? Humans.
    Alien 1: What, they don't got enough space on Earth to mess up? It looks like a freakin' graffiti tag on steroids!
    Alien 2: That's advertising guys for ya. Not very talented advertising guys, but advertising guys nonetheless.
    Alien 1: Well, we can't just let this happen. Next thing you know, they'll be posting worthless click-through banner ads around Uranus.
    Alien 2: Ooh, I hate when things are posted around Uranus.
    Alien 1: There's only one solution...
    Alien 1 + Alien 2 together: EAT THEM!
    Alien 1: I'll warm up the death star.
    Alien 2: I'll get the ketchup...

  • Jonathan Gilbert

    This is not a new idea. SciFi author Robert Heinlein wrote The Man Who Sold the Moon in 1949-50. It told of a plan to place a soft drink logo on the moon using mortars to spread carbon black on the lunar surface. He was WAY ahead of his time.


  • Tim Johnson

    I'm an ad guy (brand guy, more accurately). There have been a few times when I've considered changing careers, or even snuffing myself, from pure embarrassment. This one kinda takes the cake. Will marketing hubris ever reach its limit?

    Tim Johnson