Fast Company

Hot Bike of the Day: The Limited Edition Dutch Master

Industrial-design site Core 77 experiments in co-branding, releasing a bike crafted by a New York artisan.

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Artisanal bikes are the rage these days: In addition to places like Fast Boy, Vanilla, and Rivendell, which will all sell you a gorgeous, classically handsome bike for upwards of $2,500, there's been a slew of one-off branding efforts, such as Shepard Fairey's tough-looking co-brand with Fuji. Another limited run venture just launched today: Core 77, the powerhouse industrial-design blog, teamed up with a bike maker in New York to produce the Dutch Master cruiser bike.

The frame is based on a Workman cruiser frame, made in New York. Core 77 then customized the frame, with the help of KT Higgins, proprietor of the Bushwick Bike Shop, a former bike messenger, and a celebrated bike mechanic. Each one runs $1,560. Which is obviously expensive, but you'd pay just a tad under that for the parts alone, according to our back of the envelope calculations. What you're really paying for is the design, and the time you save in specing the components (no small thing).

If you're curious to learn more about the bike, the designers and builders will be at the Apple Store in Soho at 11am, Saturday, July 11th, to show off the design. After that, it'll be on display in the lobby of the chic new Ace Hotel.

Dutch Master

Dutch Master

Dutch Master

For bike nerds like myself, here's a diagram of the parts:

Dutch Master

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3 Comments

  • Matthew Minnix

    Jeff, you miss the point. Whoever ends up buying one of these probably won't ever get around to riding it and all his/her friends won't know a thing about bikes either. They'll still be impressed at the cocktail party. That is its purpose: self-satisfaction.

  • Jeff Lam

    Any dedicated biker will spot this for the piece of hipster wannabe trash that it is.

    The frame wouldn't need the extra strut if it was designed properly, the wheels use downhill rims that are too heavy for urban commuting, and typical light user will take months to brake in a Brooks saddle (before which it will be hard as a rock).

    And the pathetic thing is that when the owner tries to impress his biker friends with his new purchase, they will point out that Tektro brake levers below on K-mart bikes.