As Southern California experiences another water crisis, an awareness campaign meant to convince residents to reduce waste inevitable--and let's hope it's something better than, "If it's yellow let it mellow" this time. Here's one good option: Rethink Your Green, which targets the lush lawns and landscaping that is estimated to use 60% of available water in the state. The designers, finalists in the INDEX: AIGA Aspen Design Challenge, target the traditional, emotional needs for having a lawn.
Solutions for a Water-Deprived Planet
View more INDEX: AIGA Aspen Design Challenge winners:
Oli: Products That Reduce Water Consumption Behaviorally
Every Drop Counts: A Low-Cost Monitor That Tracks Water Usage
VeggiePatch: A Low-Impact Way for Households to Grow Food