Rethink Your Green: A Campaign That Goes Beyond Mowing the Lawn


As Southern California experiences another water crisis, an awareness campaign meant to convince residents to reduce waste inevitable--and let's hope it's something better than, "If it's yellow let it mellow" this time. Here's one good option: Rethink Your Green, which targets the lush lawns and landscaping that is estimated to use 60% of available water in the state. The designers, finalists in the INDEX: AIGA Aspen Design Challenge, target the traditional, emotional needs for having a lawn.

aspen water

Designers: Manuel Garcia; Eileen Hsu; Pouya Jahanshahi; Masato Nakada; Michelle Park and Maece Seirafi-Najar of California Institute of the Arts (CalArts)

Related Stories:
Solutions for a Water-Deprived Planet

View more INDEX: AIGA Aspen Design Challenge winners:
Oli: Products That Reduce Water Consumption Behaviorally
Every Drop Counts: A Low-Cost Monitor That Tracks Water Usage
VeggiePatch: A Low-Impact Way for Households to Grow Food

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