The Green Frog
The pitch: "Service with a hop"
Size: A 10-stool lunch counter in Waycross, Georgia — Bill Darden's first restaurant, opened in 1938
The pitch: "When you're here, you're family"
Annual revenue:$3.08 billion
Average check, per person: $15
The pitch: "The taste of wood-grilled seafood"
Average check, per person: $19
The pitch: "The flavor of the west"
Average check, per person: $18
The pitch: "Feed youor island spirit"
Average check, per person: $23
The pitch: "Seasonally inspired healthier dining"
Average check, per person: $42
The pitch: "Be wined, dined, and dazzled"
Average check, per person: $72
Revenue numbers are for fiscal 2008, except LongHorn and Capital Grille, which are 12-month estimates based on 8-month numbers reported for fiscal '08.
A version of this article appeared in the July/August 2009 issue of Fast Company magazine.