One of the ways in which they engage with their customers is to bookmark all the best Illustrator, Flash, Photoshop, etc. tutorials on Delicious. By doing so, they drive traffic from their 2,700 fans (and their networks) to those content creators while maintaining a master list of the best “how-to” information on their products.
This is a smart move on their part for many reasons that yield nice outcomes through conversation:
- higher engagement from and with peers
- greater customer satisfaction
- more learning opportunities for Adobe developers
- better product/market fit
Valeria Maltoni | Conversation Agent