Is Twitter the New CareerBuilder?

In the past year, 6 million people joined the ranks of the unemployed. Meanwhile, Twitter's monthly traffic more than doubled. One out-of-work 23-year-old saw the door of opportunity open and launched, an attempt to catch Twitter's eye and land a job there. links to Jamie Varon's personal blog, resume and references. And she streams her tweets, of course.

"I want to be hired for who I am," Varon says. "So I have to be more open about that." That meant using her social media finesse to tweet her way into a job at Twitter.

Twitter didn't hire Varon, but the experience inspired her to start her own Web design and consulting company. Other job-seekers might not launch such public campaigns, but they're wondering if social media and job hunting with services like Twitter will work.

Of course, for every 140 characters that herald a dream desk, there are at least 140 characters of vicious job bashing. Searching for tweets that mention a company's name can offer a glimpse of what it would be like to work there (or who your coworkers would be). ConnectTweet (still in alpha) allows employees to add a #tag to company-relevant tweets then posts them to a firm's Twitter account.

When it comes to looking for work through Twitter, there are plenty of Twitter users, like @newmediahire, devoted to job postings. Twellow, the Twitter Yellow Pages, categorizes Twitter users and makes them searchable by location, industry, position or topic. In May, a London-based search engine tech company started, an open-source search engine for jobs posted on Twitter (SimplyHired and Indeed grab the same postings.) And the owner of an IT staffing firm in North Carolina launched, a Twitter add-on that allows users to get tweets when jobs become available.

"This is instant notification, unlike a lot of job boards that give daily notification," says Gary Zukowski, who started in March. "It's very competitive to find jobs right now, so it gives people a leg up to be the first to know when something opens up."

Zukowski says there are about 200 companies posting positions on the site and there are currently 140,000 jobs being tweeted. Users can search jobs by signing up for various job channels (in over 200 cities in 12 countries). A New York man who landed a position through called it "instant Karma." The same postings will come up in a SimplyHired search, but the prospect of instant notification has attracted over 6,000 hopefuls to When a job becomes available, a person will get a text message that looks something like this:

Hiring a Restructuring - Senior Manager-Ernst & Young LLP-Chicago,IL offers everything from IT positions to health care and automotive jobs, but Zukowski says he sees potential in using the site to recruit temps or day laborers. Shafiq Lokhandwala, CEO of an HR technology firm called NuView Systems, says the usefulness of Twitter and other social media sites for recruiting is still debatable.

"[Social media sites] may be very good for lower level jobs because your vetting process is not deep," Lokhandwala says. "For professional hiring, that sourcing cannot be depended on." And Lokhandwala sees potential for lawsuits if employers make hiring decisions based on inaccurate Internet information about a candidate (that tweet about smoking crack was a joke!). Getting hired using Twitter might be as likely as getting fired using Twitter.

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  • Richard Donald

    As people begin to take advantage of social media sites and use them to find positions, people are beginning to realize how much easier it is to use social media rather than job boards to apply for jobs. Job boards result in an influx of resumes to employers creating a “black hole” of resumes making it impossible for employers to accurately review them, especially since many of the candidates are unqualified for the position. Therefore, job seekers and employers alike are turning to social media to connect directly with one another.
    However many people do not realize the fact that it’s just as easy to get fired through social media as it is to get hired. Your profile can be reviewed by anyone at any given moment, whether it is your best friend or potential employer. An inappropriate posting on a social media site may be the undermining reason why you got laid off.

    Richard Donald

  • Lisa Stevens

    Guy Kawasaki is the "Twitter King" I started my own business recently and he has helped me tremendously in the world of Social Networking. Guy recently gave a seminar in San Diego regarding how to build your business through Social Media. Check it out:
    WELL WORTH the $19.99.....very insightful!

  • Lisa Stevens

    Guy Kawasaki is the "Twitter King" I started my own business recently and he has helped me tremendously in the world of Social Networking. Guy recently gave a seminar in San Diego regarding how to build your business through Social Media. Check it out:
    WELL WORTH the $19.99.....very insightful!

  • John Stack

    Twitter is absolutely fantastic for job seekers and smart people do everything they can to increase their odds. One of the biggest challenges for job seekers is to make sure they're in a position to compete and that they search for the right things.

    Not only are there a huge number of jobs being posted, there are some high quality career search bloggers and tools out there. One of the best I've seen is @careerealism. that offers an excellent process to nail that job of your dreams.

  • Philip Nowak

    Genevieve, thanks for the great post. I am actually one of the job hunters as well. I launched my own blog, Social Media Unraveled, to help newbies better understand how they can utilize social media in their personal lives as well as in their day-to-day business operations. The blog has not only gotten great response from readers, but has also helped me in my search for career opportunities in social media. I have received several tweets, LinkedIn messages and emails from genuinely sincere people who have offered to help!

    TwitterJobSearch hasn't been very helpful, but I will check out the other sources that you mentioned!

    Philip Nowak

  • Tim Katt

    Thanks for the great article Genevieve. I actually have had some trouble getting hold of a company that wanted to set up a second interview after I first met with them. I knew who the second interview was with, and after failed attempts to reach them through email and phone calls, I sent a tweet @ them. Sure enough my Twitter attempt worked. As a result I have a second interview this week. I also launched a website in January in hopes of gaining interest that way. If nothing else, I have a direct way for potential employers to access my work and contact information.

    Tim Katt