Genetics, this is your mainstream moment! So says conference founder and biotech entrepreneur John Boyce, who points to the rapid drop in DNA-sequencing costs and growing interest in genomics from consumer-goods manufacturers. Boyce says this inaugural show will focus on "the intersection of genetics and the consumer front." Expect to see reps from P&G, Unilever, and insurance companies mingling with researchers including ex — Human Genome Project chief Francis Collins and Alzheimer's-focused neurologist Robert C. Green. The public can attend for just $15, but don't think that genetics comes that cheap: It still costs $5,000 to map your genome. — Anne C. Lee
Consumer Genetics Show
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