INTERVIEW PROJECT by David Lynch: A New Blueprint for Company Videos?

How would I describe myself?
What were my dreams as I child?
What am I most proud of?
What are my plans for the future?
How would I like to be remembered?
What is the most important thing in my life?
Do I have any regrets?
When did I first experience death?

On June 1, people all across America will share their answers to these questions when David Lynch’s new “Interview Project” debuts.

“Interview Project” features 121 interviews captured throughout America. One 20,000 mile road trip over 70 days. Each personal narrative is three-to-five minutes in length.

A new interview will be released every three days for the next year. You can read more about the series on About.com.

If the past year is any indication, it’s clear an enormous shift in video storytelling is occurring: personal narratives is one heck of a shortcut to create emotional connections with viewers.

Can you imagine how powerful it would be if organizations started incorporating short narratives into their internal and external communications strategies?

Organizations have databases for numbers. Why not a database of stories? Why not have a narrative "Story Center?"

Imagine a story center where short narratives like those in the “Interview Project” explored new ideas, concepts, values, challenges, community projects, etc with employees, potential recruits, shareholders, customers, etc.

Personally, I think we're just beginning the journey.

What do you think?

Are we entering a period where video stories are playing a critical role in communicating? Will new video technology shape how organizations communicate, motivate, and inspire others?

Veteran corporate filmmaker Thomas Clifford helps Fortune 100's to non-profits who are stuck, frustrated, losing employees or market share because they can't breathe life into their brand story. He believes remarkable organizations deserve remarkable films. 

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2 Comments

  • Loraine Antrim

    The whole idea of "story" is the currency of our collaborative and connected era. If a CEO or any company representative can speak passionately and authentically about his or her organization, product/service, partners or customers, I'm all for it. I'm inclined to agree with Gregory, that the marketing team should not be a part of the process. It's got to be a GENUINE story told from the heart, not the marketing playbook. We all learn from stories--always have, from Aesop on. And I think done right, the YouTube, Flip Camera generation can offer a lot of insight and passion when telling authentic stories designed to move us, not designed to market.
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    Loraine Antrim, Co-founding Partner
    Core Ideas Communication
    "We Create Smartmouths®"

  • Gregory Ferenstein

    Hmm, serial video posting sounds like a very clever idea. But, how does one make it appear genuine, rather than a marketing tactic? Often, I may be a fan of a company, but I certainly don't share the CEO's passion for their product. And, why would I believe the videos accurately represent the employees' views, if the marketing team can simply cherry pick who ends up on screen?

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    @wikiworld
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