Trevor Edwards, 46
VP, global brand and category management, Nike
His Nike+ service for the iPod Nano, now built into the iPod Touch, proved that consumers had an appetite for apps customized to their lives. Nike+ has attracted 1.2 million runners and strengthened the Swoosh's running business.
"These apps let us speak to individuals in a way we never could before."
iPhone 3G and BlackBerry Bold
"I live in Portland, so I would say Apple's original weather app."
LAST DOWNLOADED APP
Bloomberg. "It's a sign of the times."
A version of this article appeared in the May 2009 issue of Fast Company magazine.