Spin on the Bottle: Water Packaging Gets Creative

Boxed Water is Better Bottled water companies have been struggling with a backlash against their products because of energy and health concerns, but they're not going away. At least the innovation these days seems to be focused on improving the impact bottled water has on the environment rather than merely in its marketing claims. PepsiCo's Aquafina brand announced the launch yesterday of the Eco-Fina bottle, made with 50% less plastic than normal Aquafina bottles. The new bottle, scheduled to begin shipping in April, will save an estimated 75 million pounds of plastic each year. Aquafina also plans on removing cardboard base pads from 24-packs--a move that will save 20 million pounds of corrugated cardboard each year.

Startups are getting in on the act as well. A company called Boxed Water is Better is producing, as the name implies, boxed water. BWAB ships unfilled recylable containers to the water source in an attempt to keep pollution level low, and it donates 20% of all profits to world water relief and tree reforestation organizations.

Just today, Plant It Water debuted packaging made from over 60% renewable materials. The company also says it will plant a tree for every carton of water sold. (That's maybe not as fun as planting a tree for every vodka bottle sold, but it is easier--and healthier--to make a positive impact with heavy consumption.)

Of course, for the residents of most U.S. cities, drinking clean tap water is still the way to go. But if you have to drink bottled water, better to support the brands making an effort to be more sustainable. Some change is better than no change at all.

[Via Trading Markets]

Add New Comment

13 Comments

  • Tim Ronan

    Using 60% renewable materials in packaging is a good start. But what would you think of a bottle that uses 100% renewable materials, is not made of crude oil, is recyclable and compostable? That's the bottle PRIMO Water has made to package its great tasting water. The Ingeo (TM) resin used to make this truly environmentally friendly single serve bottle is made from plants, not crude oil. It is 49% more energy efficient and emits 75% less green house gases than oil based PET plastic resin in production. The oil free bottle can be recycled, will compost completely in a commercial facility and meets all ASTM 6400 and 6868 guidelines for a compostable material. Amazingly, tests show complete degradation of the bottle in less than 30 days! The PRIMO bottle doesn't just "break down" like compound bottles claim (and that still contain oil based resins). The PRIMO bottle completely degrades back into the earth. Consumers buy bottled water for its clean taste, for health and rehydration and as an alternative beverage to carbonated soft drinks and high sugar drinks. PRIMO water does all that while doing something good for our environment by making an all natural bottle. The bottled water companies claiming environmental stewardship by taking plastic out of their bottles are still using the earth's non renewable, depleting and expensive oil reserves. But they are saving on their packaging costs! Finally, on the recycling front. We agree that we can all do better than 24.8% recycling rate of beverage bottles. Let's recycle every bottle and avoid bottles of all kinds in landfills. Learn more at primowater.com

  • Production Prints

    Seems like this should have been done a long time ago... I wonder though how well it transports since it seems like something would poke the side of the bottle easier and cause a spill. Great idea though..

  • Lars Huring

    Surely the packaging isn't the biggest problem? What about the millions of bottles/cartons being moved on planes, trains and trucks every day?

  • jaymz barber

    I think it's really cool that this company is leading a giant industry towards a more sustainable product. It's amazing what a little creative thinking can accomplish. Keep it up Boxed Water!

    Cheers,
    Jaymz Barber

  • Max Clark

    Enso bottles realized that with the production of 150 billion bottles per year and with only 20% being recycled that something had to be done...and quick. Sure we could have asked everyone to use a mug....but bottle sales are growing 12-15% a year and the problem just keeps getting bigger.

    Is the mug approach realistic? It might be a good idea, but in the meantime, huge quantities of bottles enter our landfills, streams, and oceans.

    We felt that a realistic approach would be to do something now..something that can make a difference. It’s not the end all answer but it is a step in the right direction.

    Max
    Ensobottles.com

  • Max Clark

    Enso bottles realized that with the production of 150 billion bottles per year and with only 20% being recycled that something had to be done...and quick. Sure we could have asked everyone to use a mug....but bottle sales are growing 12-15% a year and the problem just keeps getting bigger.

    Is the mug approach realistic? It might be a good idea, but in the meantime, huge quantities of bottles enter our landfills, streams, and oceans.

    We felt that a realistic approach would be to do something now..something that can make a difference. It’s not the end all answer but it is a step in the right direction.

    Max
    Ensobottles.com

  • Max Clark

    Enso bottles realized that with the production of 150 billion bottles per year and with only 20% being recycled that something had to be done...and quick. Sure we could have asked everyone to use a mug....but bottle sales are growing 12-15% a year and the problem just keeps getting bigger.

    Is the mug approach realistic? It might be a good idea, but in the meantime, huge quantities of bottles enter our landfills, streams, and oceans.

    We felt that a realistic approach would be to do something now..something that can make a difference. It’s not the end all answer but it is a step in the right direction.

    Max
    Ensobottles.com

  • Douglas Tindal

    In this case, some change is probably _not_ better than none. This change is intended to prolong the life of a destructive industry. Aquafina, like 40 percent of the bottled water sold in America, is municipally treated tap water, paid for by our taxes, then sold back to us at a thousand percent markup with hugely negative environmental consequences. Anything that makes this industry more sustainable makes human beings less sustainable. Carry a mug and use the tap.

  • Max Clark

    Enso bottles realized that with the production of 150 billion bottles per year and with only 20% being recycled that something had to be done...and quick. Sure we could have asked everyone to use a mug....but bottle sales are growing 12-15% a year and the problem just keeps getting bigger.

    Is the mug approach realistic? It might be a good idea, but in the meantime, huge quantities of bottles enter our landfills, streams, and oceans.

    We felt that a realistic approach would be to do something now..something that can make a difference. It’s not the end all answer but it is a step in the right direction.

    Max
    Ensobottles.com

  • Max Clark

    Enso bottles realized that with the production of 150 billion bottles per year and with only 20% being recycled that something had to be done...and quick. Sure we could have asked everyone to use a mug....but bottle sales are growing 12-15% a year and the problem just keeps getting bigger.

    Is the mug approach realistic? It might be a good idea, but in the meantime, huge quantities of bottles enter our landfills, streams, and oceans.

    We felt that a realistic approach would be to do something now..something that can make a difference. It’s not the end all answer but it is a step in the right direction.

    Max
    Ensobottles.com

  • Alexandra Teklak

    AQUAMANTRA Premium Natural Spring Water company also, just released their new packaging 100% biodegradable and recyclable PET by ENSO BOTTLES, LLC. Same plastic with an organic compound that breaks the bottles down in a microbial environment, landfills, ocean, ground and it takes 1-5 years not 450 years! www.aquamantra.com - Coming out in May