We’re Not in Kansas Anymore, and We’re Not Going Back

Much was made of the stock market rally this week, with the Dow bouncing up 9%, and other economic news emerging that was viewed as positive. Having a little good news is refreshing, to be sure, even if the good news is really just news that wasn’t as bad as you thought it would be. It seems some of the big banks are not as bad off as we thought they were, although their problems are still immense, and the credit rating of GE only got knocked down a single notch instead of sinking further.

I’ve even heard from a few green entrepreneurs I've talked with lately that their business is starting to pick up already, probably in response to the approval of the stimulus and knowledge that financial support is on its way to help move renewable energy projects and other businesses forward. That’s very good news indeed.

Entrepreneurs of many backgrounds, green or not, are taking matters into their own hands to start new businesses doing things like making jellyfish tanks with whatever resources they can, often out of necessity for those who have found themselves unemployed.

Many businesses though seem to be frozen still, hunkered down, waiting for the storm to pass and for things to go back to the way they were. If only they can close their eyes, and click their heels, they will wake up from this bad dream back in Kansas, like Dorothy in the Wizard of Oz. I sure wish those flying monkeys, the banks, the stock market, credit crisis, and plunging home values, would all vamoose and leave me in peace.

I understand where they’re coming from, but they are missing an opportunity. Hunkering down, trying to spend no money, does not develop your business. We’re not clicking our heels out of this one, and spending no money gets nothing done. It also fails to take you in a new direction, and a new direction is needed.

As things do get moving again, I think it’s likely we will emerge from our current crisis in a different place than where we entered. The New York Times wrote recently that “Job Losses Hint at Vast Remaking of Economy”. There is something big happening here, with large chunks of the economy changing right before our eyes. It’s best if we have our eyes open. You’re business needs to be busy finding where that new direction is and get moving in that direction.

Personally, I think that green is going to be a big part of the new business reality. The government is creating unprecedented incentives for renewable energy, and energy efficiency, and more is probably on the way as the government starts to talk seriously about taking on climate change. All of those consumers out there won’t be returning to their old spending any time soon, even as the economy starts to improve. With asset values down, and weighed down by debt, look for a great number of consumers to start acting instead like “conservers”, saving money and thinking of the long term. There are opportunities for businesses and entrepreneurs in the new “conserver economy”, finding ways to help people waste less, repair old things, share goods and services, and reuse material, for example.

So, maybe we’re not going back to Kansas. But that’s okay. Open your eyes. Let’s find a new destination and get started in that direction instead.

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  • sherry jansen

    There could be no better investment in America than to invest in America becoming energy independent! We need to utilize everything in out power to reduce our dependence on foreign oil including using our own natural resources. Create cheap clean energy, new badly needed green jobs and reduce our dependence on foreign oil.The high cost of fuel this past year seriously damaged our economy and society. The cost of fuel effects every facet of consumer goods from production to shipping costs. After a brief reprieve gas is inching back up.OPEC will continue to cut production until they achieve their desired 80-100. per barrel.If all gasoline cars, trucks, and SUV's instead had plug-in electric drive trains the amount of electricity needed to replace gasoline is about equal to the estimated wind energy potential of the state of North Dakota.We have so much available to us such as wind and solar. Let's spend some of those bail out billions and get busy harnessing this energy. Create cheap clean energy, badly needed new jobs and reduce our dependence on foreign oil. What a win-win situation that would be for our nation at large! There is a really good new book out by Jeff Wilson called The Manhattan Project of 2009 Energy Independence Now. http://www.themanhattanproject...