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Idea Factory

This excerpt from Gilroy's Duplicity script sets the scene for a big speech by one of the movie's rival CEOs about why innovation is no longer good enough.

INT. THE BURKETT & RANDLE "WAR ROOM" — DAY

HOWARD TULLY pulling that carfully folded SHEET OF PAPER from his jacket. It's a speech, his final draft, handwritten and perfect. And as he spreads it before him, we —

PULL BACK TO REVEAL.

A most serous conference room. Full Corporate Strangelovia. The big oval table. The up-lighting. "Generals" at the table, each with a little plaque designating their command: PHYSEC — TECHSEC — OPSEC — HUMINTEL — TECHINTEL — COUNTERINTEL. Each director with their Senior Staff in position behind them. Maybe thirty people in the room.

CLAIRE sitting with BAUER behind NED GUSTON. All eyes on —

TULLY
(from the folded paper)
Why are we here? Because it's no
longer enough to have the best ideas
or the best manufacturing or the best
pipeline to deliver your product...

A version of this article appeared in the April 2009 issue of Fast Company magazine.