Fast Company

The Community That Hughes Built

Volunteers flooded My.BarackObama.com -- MyBO, to insiders -- from the day it launched, nearly crashing the site. Under Hughes, it became a virtual system for helping real people do what they wanted to do in real life: elect Barack Obama president.

Rapid Response Pasadena,CA

The founder of Pasadena for Obama, Lonnee Hamilton fought negative media coverage of Obama with fact-checked posts from MyBO.

Leveraging the Base Chandler, AZ

Former Republican and call-team leader Barbara Sesate contacted more than 2,500 people, mostly through the site's Neighbor-to-Neighbor tool.

Educating the Pros Dallas, TX

After consulting other activists he found on MyBO, Tracy Brady designed a more efficient vetting process for volunteers traveling to other states to canvass for Obama.

A Customized Campaign Loudoun County, VA

Marcia Carlyn helped build Loudoun County for Obama from 5 members to 2,600, relying on MyBO for advice and materials that suited her conservative neighbors.

MyBo Moderator Burlington, VT

Neil Jensen used his experience as a blogger and webmaster to educate volunteers across the country about setting up events and raising money.

Dealing with Division Knox County, OH

In a rural area where Democrats leaned toward Clinton, Meg Galipault and the Obama supporters she brought together learned to listen rather than lecture.

By the time the campaign was over, volunteers had used My.BarackObama.com to:

--Create more than 2 million profiles

--Plan 200,000 real-world events

--Form 35,000 volunteer groups

--Post 400,000 blogs

--Raise $30 million on 70,000 people's own fund-raising pages

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3 Comments

  • Bob Jacobson

    Let's be real. MyBo essentially automated a conventional political campaign process. When individuals and groups tried to modify the site's operations, either technologically or through their behavior, if it didn't complement the campaign's goals, they were marginalized. The ability to do lateral communications without going through MyBo was virtually impossible. Now, when horizontal, not vertical organizing is required -- for example, to champion the President's budget or to take autonomous action on local projects -- the system can't handle it. Now that I grok the Facebook relationship, I understand why.

  • Christopher Kilcullen

    It is amazing how this technology has leveled the playing field and give the every day American a voice. We need to mobilize the population to help this economy recover. "What is Your Economic Footprint?

    http://www.AverageJoeEconomics...

    Chris Kilcullen