Fast Company

Cadbury Creme Eggs Get A Conscience

cadbury creme egg

Creme EggBy next Easter, your Creme Eggs may be a little less of a guilty pleasure. Cadbury just completed a deal to source fair-trade cocoa from Ghana by the end of summer 2009. The cocoa will come from a cooperative with the delightful name Kuapa Kokoo.

The cocoa trade in West Africa has a long list of problems including labor trafficking and child labor. In the U.S., fair-trade chocolate is available from a handful of mostly boutique premium makers who subscribe to the International Labor Rights Forum's Commitment to Ethical Sourcing. But the entry of a mass-market player like Cadbury has a major impact--tripling the market for fair-trade cocoa from Ghana. 

via CSRWire

[Images: Cadbury]

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