Fast Company

The Most Innovative Companies in Sports

  1. New England Sports Ventures: Like a five-tool talent, the Boston Red Sox are a multiple threat, making money on deals in Nascar, bull riding, golf, and, oh yeah, baseball.
  2. Nike: Channeling its notoriously competitive culture into designing products with a smaller environmental footprint, the Beaverton, Oregon, behemoth is winning the race to make toxin-free and made-to-be-recycled shoes.
  3. Andrews Sports Medicine: Another banner year for superstar sports surgeon Dr. James Andrews. The Yankees signed former patients C.C. Sabathia and A.J. Burnett for a cool $245 million.
  4. ESPN: As penetration of high-def TVs approaches 25% of all U.S. households, ESPN has added three more HD channels. Total number of HD sports events last year: 1,100.
  5. Speedo: In winning eight gold medals, Michael Phelps did for the LZR Racer what MJ did for Air Jordans. The LZR racked up 48 of the 52 swimming records set in 2008.
  6. HOK Sport: The premier architectural team in sports unveiled the first LEED-certified stadium in the majors, for the Washington Nationals. On deck this spring: the Yankees' and Mets' new stadiums.
  7. NHL.com: The challenger brand of sports leagues is becoming quite the creative digital-media company. Free from other leagues' restrictions on video, NHL.com shows exclusive off-the-ice footage as well as every goal scored.
  8. AEG: It owns teams and arenas around the world, but its biggest move is the recent partnership with the NBA to build a dozen arenas in China, which will globalize the league like never before.
  9. Levy Restaurants: This Chicago restaurant company caters the Super Bowl, the Kentucky Derby, tennis's U.S. Open, and every venue from Wrigley to Lambeau.
  10. Ultimate Fighting Championship: Higher ratings than Monday Night Football, sponsorship by Bud Light, and pay-per-view streaming over Yahoo -- UFC continues to take mixed martial arts mainstream.

 

 

Add New Comment

13 Comments

  • Paul Gittings

    I am resubmitting a comment to denounce the business practices of Levy Restaurants, while I worked for them they cheated me out of money I had coming from them which I earned!! While Levy Restaurants is voted as one of the most innovative sports companies, I feel it is off the backs of their workers, because there is so much theft at Levy sports venues, they compensate for all this theft by cheating their honest workers, I feel this is wrong!!

  • Bryan Roberts

    Granted all the companies above are innovative but it is worth considering the catalyst such as university spin out companies developing platform technologies for the major brands to exploit. I would look at www.progressivesports.co.uk.

  • Stefan Zorich

    Interesting list. Not sure if this list includes companies outside of the US, however there is a Football (soccer) team in the UK that allows key decisions for the team (player signings, starting line-ups, etc) to be voted on by members who pay to join online. It's called myfootballclub.co.uk

  • Stefan Zorich

    Interesting list. Not sure if this list includes companies outside of the US, however there is a Football (soccer) team in the UK that allows key decisions for the team (player signings, starting line-ups, etc) to be voted on by members who pay to join online. It's called myfootballclub.co.uk

  • Stefan Zorich

    Interesting list. Not sure if this list includes companies outside of the US, however there is a Football (soccer) team in the UK that allows key decisions for the team (player signings, starting line-ups, etc) to be voted on by members who pay to join online. It's called myfootballclub.co.uk

  • markslater

    why not look at real innovation.

    i would respectfully submit that our company would compete in this category. Our aim is to change the largest sports in the world through the application of a patented technology. find us at www.concave.com.

    its a lofty goal (no pun intended) but hey - this is america!

  • Stefan Zorich

    Interesting list. Not sure if this list includes companies outside of the US, however there is a Football (soccer) team in the UK that allows key decisions for the team (player signings, starting line-ups, etc) to be voted on by members who pay to join online. It's called myfootballclub.co.uk

  • Stefan Zorich

    Interesting list. Not sure if this list includes companies outside of the US, however there is a Football (soccer) team in the UK that allows key decisions for the team (player signings, starting line-ups, etc) to be voted on by members who pay to join online. It's called myfootballclub.co.uk

  • markslater

    why not look at real innovation.

    i would respectfully submit that our company would compete in this category. Our aim is to change the largest sports in the world through the application of a patented technology. find us at www.concave.com.

    its a lofty goal (no pun intended) but hey - this is america!