Fast Company

Trickle-Up Trends

Four factors that are changing the traditional jet stream of innovation

>> Developing markets have low-cost, high-quality workers who can both create and execute great ideas.

>>> These markets have hard-to-reach consumers who force companies to come up with new ways to serve them.

 

>> Emerging-market consumers don't want Western retreads but their own unique products and services, some of which may also appeal to Westerners.

>> There are suppliers in developing markets who are rapidly accessing developed markets.

Source: McKinsey & Co.

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2 Comments

  • Ken Smith

    Trickle-up must become a torrent for cleantech if we are to make a measurable change in the types of energy we use to power the country. Innovations now in the lab and funded through VC firms must be able to penetrate markets even more rapidly than the Internet. Social, individual and cultural barriers will have to be overcome, but the ecological imperative demands that we find ways to allow 'green' innovations to reach mass market consumers.