Fast Company

Thirsty GNR Fans Crash Dr Pepper Site

After waiting 14 years for "Chinese Democracy," you'd think Guns 'N Roses fans could at least expect some prompt pop.

Fourteen years, $13 million, four producers, and three studios, and all we got was this bottle of soda?  Well, that and the much-anticipated, maybe-it’s-never-coming Guns ‘N Roses release. We’d earlier raised an eyebrow over Dr Pepper’s announcement that if Chinese Democracy hit shelves in 2008, the soft-drink company would give every American a free can of bubbly. But when the album arrived at Best Buy yesterday, Dr Pepper’s website indeed urged thirsty rockers to register for a coupon redeemable for a free 20-oz bottle.

“We never thought this day would come,” said Tony Jacobs, vice president of marketing for Dr Pepper. “But now that it’s here, all we can say is: The Dr Pepper’s on us.” Waiting four to six weeks for a coupon to arrive in the mail is bummer enough, but the site’s server has crashed repeatedly in the last two days, as diehard GNR (and/or Dr Pepper) fans flood the site. Here’s hoping it takes fewer than fourteen years to quench our thirst.

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