Social Entrepreneurship, the Creativity Economy, and Reciprocity: Investing in a Better World


Since 1987, Echoing Green has provided seed funding and support to more than 450 social entrepreneurs with bold ideas for social change in order to launch groundbreaking organizations around the world. Echoing Green was established by the senior leadership of General Atlantic, global growth investors, to pioneer the strategy of applying entrepreneurial principles to social sector investing.

Echoing Green’s very broad portfolio includes the Reciprocity Foundation, founded by Adam Bucko and Taz Tagore to enable homeless and high-risk youth and young adults to permanently exit the social services system and start meaningful, sustainable careers in the creativity economy, including fashion, design, marketing, and pubic relations. Reciprocity seeks to expand beyond New York to build a national network of programs to enable homeless youth to enroll in college, secure hands-on work experiences and build professional relationships in their fields.

A young start-up, Reciprocity has already placed students in jobs and internships at such leading companies as Martha Stewart Living Omnimedia, Chaps Ralph Lauren/Warnaco, Young and Rubicam, and America’s Next Top Model; students are prepared for interviews by Katzenbach Partners LLC. Students have gained admission to numerous colleges, and Reciprocity and LaGuardia Community College are partnering on an innovative venture to advance students’ success. Reciprocity has been featured on ABC, CBS, and Reuters, as well as in the New York Times and other global and national media.

Reciprocity’s students designed the graphics for Reciprocity’s own logo representing strength and humility, the organization’s brand new fundraising campaign featuring bags with the logo "Homeless Not Hopeless," as well as the centerpieces for Fast Company’s Social Capitalist Awards in 2006.

In social psychology, religion, and even game theory, the term reciprocity represents the ideal that positive actions will inspire reciprocal positive actions. What better way for social entrepreneurs to invest in the future of the world.



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  • Terrrance H. Booth, Sr.

    Alaska Native and Native American been long over looked as potential to joint venture or partnership or even contract with a Tribe is unheard or general public does not know the benefits of working with America's Indigenous.
    Several tax incentives have been put into place by acts of Congress and opened up several business opportunities for both Tribes and individual tribal members. There are over 200,000 Native American-owned firms in America, supporting 191,270 employees. Last year these Alaska Native and Native American Tribal businesses combined earnings was $3.4 Billion Dollars besides the tribal casino revenues. Just last month two Alaska Native Corporations hit the Billion Dollars mark placing them among the Fortune 500 Companies of America. American Indian Tribes have partnered with Corporate America like the Mississippi Choctaw Tribe partnership with Ford Motor in Mexico building a factory for electronic compponents. Native American Tribes taking advantage of urban population growth in farming, commercial and industrial parks, tribal colleges to have professional development among tribal official and tribal students. Several American Indian Tribes have done feasibility studies to see what alternative energy usage will work for their particular setting. Their next steps are to do energy parks for all of America by the year 2016 will need 70% more electricity. So the economic trend among Alaska Native and Native American businesses is growing at a fast rate and out doing other minorities in the USA. Its worth looking and participating with America's Indigenous population for the partnership will benefit all who participate.