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I invite members of the Technology Group to post their questions for the Fast Company.Com call-in I’m moderating next week tentatively titled: FC Examines Next Generation Interaction: Are Virtual Worlds Waiting in the Wings?
The description copy is still being massaged, but here’s version 2.5 (see below).
Everybody, particularly marketers, are trying to get into the online social interaction game because that’s where people are going for business and social networking. Linked-In, Facebook and Twitter are the platforms du jour, but there is increasing evidence that they may give way to or become integrated into the next emerging platform, virtual worlds.
For the most part, the current environments for social and business networking lack real time interaction and presence.
The maturing gamer market has already successfully embedded social interaction into and outside of their game. The Massively Multiplayer Online game developers understand that while competition and game-action are important, the ability to interact with friends is equally important.
As the advertiser-coveted next generation of teens and tweens cut their eye-teeth on 2D worlds such as Club Penguin and Webkinz, expectations are growing for increased acceptance and adoption of some form of virtual worlds for the larger web.
Join Fast Company.Com’s Technology Group Coordinator, Donald Schwartz, on October 28th at 4:00 PM as he discusses the increasing impact of virtual worlds on traditional business models and their continuing evolution. Schwartz will interview two leading experts on the subject of how we got here and how the future is shaping up.
Covering the up-to-date developments will be Tish Shute whose blog UGO Trade is the go-to place for reading about people who are looking for a way to lessen the insularity of the many different, incompatible virtual world platforms called walled gardens.
Tackling the historical perspective is Bruce Damer, whose book "Avatar" became a textbook for an earlier generation of virtual worlds. Bruce’s book and personal chronicle of virtual worlds’ evolution will help us to better understand what may happen in the future.
Advance registration is required to participate…….
I’d really like to know what you are thinking so I don’t go off on a bender that is interesting only to me. The call-in is slated to run only 40-minutes so some form of topic compression is going to be required.
I’ll try to suppress the insider acronyms.