From Smart Design: Good Grips thinking moves from the kitchen to the home workshop with features such as a level with a magnetic bottom and a hammer with a bumper to protect surfaces when prying nails.

From $8

From Smart Design: Theis wildly popular Flip Video Ultra video camera does away with countless buttons that can make other models seem intimidating.

$150

From Whipsaw: Designed for emergencies, these Etón FR Radios have rugged shells, flashlights, and phone chargers. Powered by hand crank or solar.

From $30

From Whipsaw: For the streaming VUDU video service, a curvy case and a minimalist remote.

$229

From Whipsaw: On the theory that Mother Nature knows best, the Adiri Natural Nurser Bottle mimics the shape of a breast. The top half is cushy elastomer, the bottom has a petal-shaped vent to reduce colic – and the entire thing is BPA-free.

$13

From Whipsaw: Running apps off a central server, the Pano Logic zero-client computer, a tiny energy efficient box, replaces your desktop CPU by serving as a conduit between keyboard, monitor, and mother ship.

$300

From NewDealDesign:Think of the Roku Soundbridge as a middleman between your computer and audio systems, streaming digital music throughout the house. Its tubular shape makes adjusting the angle of display simple.

$180

From NewDealDesign: Plug in your cable connection and stream TV live to your laptop anywhere with Slingbox. The distinctive shapes and colors make even a humble set-top box look cool.

$130

From NewDealDesign: These design concepts for Fujitsu Mobile Phones aim to raise the brand's profile as a design leader in Japan.

Not available in the US

From NewDealDesign: Shaped to fit snugly behind a tilted monitor, Logitech's Audiohub is a booming laptop speaker with additional USB ports and a subwoofer.

$100

The purist wireless router and storage cube--Netgear's Wireless-N Router and Storage Central Turbo--do away with external doodads like antennae.

From $110

From Astro Studios: This Pursuit TC-420 golf club has five weight ports that help control ball flight.

From $109

From Astro Studios: A hard-core gaming PC, like the Alienware Area-51 Desktop, should look mean; this one practically snarls.

$2,299

From Astro Studios: This Astro Gaming A40 Audio System headset and mix amp allow gamers to talk to teammates while listening to the game.

$250

Astro's best-known design is the Xbox 360. The firm continues to design accessories, including the controller for a trivia game (bottom).

From $350 for console; $60 for trivia controller

Astro's HP Blackbird desktop exudes a stunning aura of power and speed, boasting a design that has wowed critics and users alike since its release in fall 2007.

From $3000

Stuart Karten Design's Ikan, is a friendly kitchen helper that builds a shopping list as you scan the bar codes of used-up groceries. Click to your grocer for delivery.

$399

From Stuart Karten Design: The Exaktime JobClock lets workers check in with magnetic tabs. Supervisors can keep tabs remotely.

From $1,000

From Stuart Karten Design: With bamboo panels, there's no mistaking the SimpleTech Hard Drives, like [re]drive's green ambitions (right). The Simple Drive (left) sits flat or stands upright.

From $100

From Stuart Karten Design: Nothing playful about this commando paintball gun. The Spyder MR2 fires 25 shots a second.

$250

20 Coolest New Products from Top Design Shops

American industrial designers are the secret heroes of the marketplace, finessing products to make them easier to sell better. Here's how five top firms have been busy shaping our world. From Oxo's kitchen tools to the Slingbox, design labs like Whipsaw and Astro Studios are breathing new life into everyday objects.

From Smart Design: Good Grips thinking moves from the kitchen to the home workshop with features such as a level with a magnetic bottom and a hammer with a bumper to protect surfaces when prying nails.

From $8

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