New York — Some of the world’s biggest companies are about to blow one of the most exceptional growth opportunities in history. Seventy million light vehicles are sold annually, demand is rising steadily worldwide, the industry is in the beginning of a huge replacement cycle to green vehicles, but, most of today’s suppliers will not be around to benefit.
The scale of this opportunity is enormous. Five percent of the global 70 million-unit light vehicle market is 3.5 million vehicles. An average selling price of $20,000 translates into $70 billion in annual sales, a large company by any standard.
The automotive industry is a booster rocket ready to leave earth orbit. It is an opportunity not to be missed.
But the industry is riven with crippling discontinuities and secular shifts in demand that many incumbents can not survive...
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